In Summer 2019, TimeZoneOne rolled out a new ad campaign for Navy Pier, a top tourism destination in Chicago. Along with our creative team, I conceived and executed a bold campaign to dispel the tourist-trap stigma of Navy Pier. It’s not what you think — in fact, it’s more than you imagine.
Along with contributing headlines for the campaign’s out-of-home and digital assets, I conceived and outlined radio scripts and standardized the concise copy for Connected TV videos such as this:
Headlines
The campaign’s headlines had to be short and inspiring. Our goal was to get visitors excited for Navy Pier’s diverse entertainment options in just a few words.
Here are a few of my favorite headlines I contributed:
All visual and copy assets are property of Navy Pier and TimeZoneOne.