I spent the early portion of my career with Groupon’s in-house Editorial team, where we built the brand into a household name by focusing on copy that was authoritative, smart, and funny. Our mission was to tell the unique stories of small businesses across North America, conveying the benefits to our readers while avoiding marketing clichés.
Over the years, I supported a massive e-commerce marketplace with well-researched and well-written profiles; created scaleable, recyclable content to boost our efficiency; edited and provided feedback to a team of 8–10 writers; wrote original articles to support an SEO strategy; collaborated with multiple teams on video scripts, digital marketing copy, and sensitive topics — all while mastering the unique editorial voice of a globally recognized brand.
I’ve thrown examples of my work at Groupon into a Google Doc right here.