At TimeZoneOne, a small full-service agency in Chicago, I took a lead role managing content for the Illinois Office of Tourism’s website, EnjoyIllinois.com. During my two-year tenure leading Enjoy Illinois’ organic content strategy, the site earned an 80% year-on-year increase in users, including a 40% lift in organic traffic in both 2017 and 2018.
Running a site like this was nearly a full-time operation — see below for some highlights of my duties. View the full case study on TimeZoneOne’s website.