When the team at Graduate Hotels pondered how to run a summer promo for hospitality in the midst of the pandemic, we settled on a fun angle for quarantine: get out of the confines of your home office and work here — or just relax — with us. I wrote the copy for the email announcement and landing page and built the promo’s landing page in time for launch.
Within one week, this campaign resulted in 5,900 room nights and over $700,000 in revenue — all directly attributable to the landing page.